Over the weekend, the revenue for the pink-shimmering film surpassed the billion-dollar mark. Expectations were undoubtedly high on July 21st this year, when one of the most hyped films of the year, Warner Bros’ “Barbie,” hit theaters worldwide.
This was the same weekend when another blockbuster, “Oppenheimer,” directed by Christopher Nolan, premiered, giving rise to the nickname “Barbenheimer.”
A social media buzz that quickly went viral.
Epic opening weekend
A few weeks later, it can be said that the success is total.
During the opening weekend, “Barbie” grossed $155 million.
In the United States and Canada alone, the film about the lively doll has earned nearly $460 million during its third week, and an additional $74 million internationally, according to Bloomberg.
Barbie second most popular
Over the past weekend, Warner Bros. announced that the film has surpassed $1 billion in global sales, making it the second most popular film of the year.
A feather in the cap for Warner Bros., but also for Barbie’s director Greta Gerwig, who becomes the first woman to reach these levels.
Alongside yet another colorful character.
The film “The Super Mario Bros. Movie” from Comcast Corps Universal Pictures has the most wind in its sails, having raked in $1.35 billion in box office revenue since April, making it the leader in the film rankings.
The Barbie fever continues.